A single attribute of your product can be explained in several ways using a graphical illustration. Choose the option that is able to explain your business in an enticing yet easy manner. When a designer tends to add meaning to a graphical illustration; it often turns complicated for a layman to understand; thus, the logo should be designed by keeping the target audience in mind. All the features of the logo design should be chosen in accordance with the business nature of the organization. Colors play a pivotal role in communicating the right message across the target audience. Illustrations if created with perfection can easily get absorbed in the mind of any person without much strain.